Facebook and Instagram ads testing and optimization platform
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AdEspresso is a SaaS solution for Facebook and Instagram advertising owned by Hootsuite. Acquired on February 7, 2017, AdEspresso operates as a standalone self-serve platform specializing in social media ad optimization.
PPC management software with 30+ optimization tools
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Optmyzr is a PPC management platform purpose-built for agencies, in-house teams, and paid search experts. Founded in 2013 by former Google employee Frederick Vallaeys, the platform serves 50,000+ PPC professionals managing $2B+ in annual ad spend.
Cloud-based digital marketing platform for multi-channel advertising
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Marin Software is a cloud-based digital marketing platform helping performance-driven advertisers and agencies manage, measure, and optimize online advertising across search, social, and eCommerce channels.
AI-driven ads automation tool for multi-platform optimization
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Revealbot (now operating as Bïrch) is a comprehensive ad automation and management platform streamlining campaign optimization, scaling, and reporting across multiple advertising platforms. The platform is trusted by 15,000+ clients processing 2.3 million rule executions daily.
AI-powered multichannel advertising and account-based marketing platform
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NextRoll is the parent company operating AdRoll, a connected advertising platform helping brands drive awareness, engagement, and revenue. AdRoll helps customers generate over $246 billion in sales annually and has been used by 140,000+ brands since 2006.
Unified media automation platform for omnichannel advertising
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Basis Technologies is a global provider of media automation and programmatic advertising software for enterprises. Headquartered in Chicago, the platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social.
Google's enterprise-level programmatic advertising platform
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Google Display & Video 360 (DV360) is Google's enterprise demand-side platform for buying programmatic advertising across display, video, audio, TV, and other channels. It is a component of the Google Marketing Platform designed for large-scale, complex campaigns.
The leading independent DSP for programmatic advertising
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The Trade Desk is a demand-side platform (DSP) founded in 2009 that enables advertisers to set up, run, manage, and optimize programmatic advertising campaigns. The platform uses AI and machine learning to deliver ads to the right person, at the right time, at the right price.
Reach customers on Amazon with shopping intent
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Amazon Ads is Amazon's advertising platform enabling brands to promote products on and off the Amazon marketplace. The platform leverages buyer intent, first-party data, and multi-channel inventory for PPC-based advertising across sponsored products, display, and video ads.
Connect with customers on Bing and beyond with Microsoft Ads
Founded
Microsoft Advertising (formerly Bing Ads) is a pay-per-click advertising platform that allows advertisers to display ads on Bing, Yahoo, DuckDuckGo, and partner networks. The platform offers search, display, video, and shopping campaigns with no minimum spend requirements.
Create and manage LinkedIn ad campaigns with ease
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LinkedIn Campaign Manager is LinkedIn's self-serve advertising platform for creating and managing campaigns across the LinkedIn network. It is free to access, with costs determined by an auction-based advertising system. The platform is designed specifically for B2B advertising and professional targeting.
Manage and optimize your ads across Meta
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Meta Ads Manager is the native advertising platform provided by Meta for creating, launching, and managing ad campaigns across Facebook and Instagram. The platform is free to use with no fixed minimum spend requirement.
Pay-per-click advertising platform with AI-driven optimization
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Google Ads is the largest online advertising platform where advertisers pay only when users click their ads. It uses AI to optimize bid strategies, targeting, and campaign performance.
Signal-based outbound automation and GTM platform
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Swan is a go-to-market platform that automatically enriches prospect data, monitors intent signals, and triggers personalized outreach. Swantide is a related platform focused on Salesforce configuration and GTM system management.
Champion tracking and job change monitoring platform
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Champify monitors when customers, buyers, and evaluators change jobs and alerts sales teams for warm outreach. It focuses on the insight that former customers who change jobs are the warmest pipeline source.
Buyer-level signals and execution platform for revenue teams
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UserGems is an AI command center for buyer-level signals that unifies buying signals with CRM context to identify who to contact, why now, and what to do next.
Website visitor identification and intent signals
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Signals is a buyer intelligence and intent data platform that identifies companies visiting your website and reveals their intent through behavioral signals.
Company intelligence and hiring intent data platform
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PredictLeads is a company intelligence data provider tracking hiring activity, technology adoption, and growth signals across 100+ million companies globally to identify purchase-ready prospects.
Buyer-level intent platform with first-party data
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NetLine launched INTENTIVE, a buyer-level intent platform that claims to be the only true platform delivering real-time insights into individual prospects expressing intent within B2B accounts.
First-party B2B intent data and IP-to-company intelligence
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KickFire is a leader in B2B first-party intent data. It identifies companies behind anonymous website visitors and enriches sales and marketing systems with firmographic and behavioral data using TWIN Caching technology.
Intent data for B2B marketing and sales targeting
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Aberdeen Strategy and Research provides targeted intent data for marketing and sales teams. Part of Spiceworks Ziff Davis with over 30 years of market research experience, Aberdeen offers opt-in user databases showing technology purchase intent.
Contact-level B2B intent data from editorial research
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Foundry Intent is a proprietary intent data product that unifies real-time signals from Foundry's owned media properties, website data, social platforms, and 800+ annual events. It was launched following Foundry's acquisition of LeadSift, KickFire, Triblio, and Selling Simplified.
Prospect-level purchase intent data and account intelligence
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TechTarget's Priority Engine is a SaaS platform delivering direct access to in-market accounts and prospect-level purchase intent data. It integrates both first-party and third-party intent signals for sales and marketing activation.
Multi-signal intent data and cross-channel activation platform
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Intentsify is a B2B intent data and activation platform that identifies in-market accounts and activates buying groups across multiple channels. It combines intent signals with managed services for campaign execution.
B2B demand generation and intent data platform
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DemandScience is an integrated demand generation and intent data platform that helps B2B marketers identify in-market buyers and activate them across multiple channels. It combines intent signals with content syndication to deliver qualified leads.
Predictive AI and intent data for account-based marketing
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6sense Intent is a core module of the 6sense platform that provides predictive intent signals and account prioritization. It combines proprietary Signalverse data with first-party and third-party signals to identify high-priority accounts.
AI-powered buyer intent signals and purchase readiness intelligence
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ZoomInfo Intent is a core module of the ZoomInfo GTM platform that provides real-time buyer intent data and purchase signals. It identifies companies showing research activity on relevant topics and maps individual buyers within those accounts.
Second-party intent data from verified software reviews
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TrustRadius Intent provides downstream intent signals derived from verified software reviews and buyer research on the TrustRadius platform. The platform identifies accounts actively researching vendors and competitors.
B2B buyer intent signals and purchasing behavior data
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G2 Buyer Intent is an add-on module to G2's Marketing Solutions that provides real-time intent signals based on buyer activity on G2's platform. It reveals which accounts are researching products, comparing alternatives, and showing purchase intent.
ABM and buyer experience personalization platform
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Folloze is a B2B marketing personalization platform that enables go-to-market teams to create dynamic, data-driven buyer experiences at scale for ABM campaigns.
AI-powered website personalization for ABM
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Mutiny is an AI-powered website personalization platform that enables B2B teams to create 1:1 web experiences for named accounts by modifying website content in real time.
End-to-end execution-first ABM platform
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N.Rich is an execution-first ABM platform designed for mid-market and enterprise companies to plan, launch, and analyze account-based campaigns with proprietary advertising capabilities.
Account-based advertising and analytics platform
AdDaptive Intelligence is the leader in account-based advertising and analytics, combining offline and online data to optimize B2B advertising campaigns at scale.