Basis Technologies

Basis Technologies provides a unified DSP that consolidates programmatic, direct media, CTV, search, and social advertising into a single platform. The Basis platform empowers advertisers to manage social, direct site media, search, and programmatic campaigns within one unified system. The platform integrates otherwise disconnected processes, systems, and point solutions to create seamless workflows. In February 2025, Basis released Unify, a modular software solution giving advertisers complete control over media data and operations. The platform includes search, social, and programmatic integrations beyond traditional DSP capabilities. Users report 35% productivity increase, 43% reduction in media operations time, and 40% decrease in manual activity.