G2 Buyer Intent
G2 Buyer Intent is an add-on module to G2's Marketing Solutions that provides real-time intent signals based on buyer activity on G2's platform. It reveals which accounts are researching products, comparing alternatives, and showing purchase intent.
What is G2 Buyer Intent?
G2 Buyer Intent provides multiple intent signal types including profile views, pricing page visits, category research, competitor comparisons, sponsored content engagement, and licensed content views. The platform uses Buying Stage scoring and Activity Level analysis to help marketers identify in-market accounts and buying committees. Data integrates with major platforms like Salesforce, HubSpot, Marketo, 6sense, and Demandbase.
Pricing
Custom pricing (typically $15,000+ annually for base G2 subscription)
B2B buyer intent signals and purchasing behavior data
Starting Price
Custom pricing (typically $15,000+ annually for base G2 subscription)Funding
Public (NYSE: G2)
