DV360 (Google)
Google Display & Video 360 (DV360) is Google's enterprise demand-side platform for buying programmatic advertising across display, video, audio, TV, and other channels. It is a component of the Google Marketing Platform designed for large-scale, complex campaigns.
What is DV360 (Google)?
DV360 is Google's DSP allowing agencies and brands to manage programmatic advertising at enterprise scale. The platform integrates within Google Marketing Platform, enabling users to create audiences in Google Analytics 4 and activate them within DV360, or build creatives in Campaign Manager 360 for direct deployment. Core capabilities are organized around five modules: Campaigns (building and running ads), Audiences (audience building and targeting), Creatives (ad format design), Inventory (access to Google Ad Exchange and third-party exchanges), and Insights (reporting and analytics). DV360 supports display, video, audio, TV, and other ad formats.
Pricing
Custom enterprise pricing
Google's enterprise-level programmatic advertising platform
G2 Rating
4.2/5Starting Price
Custom enterprise pricingFunding
Public (GOOGL)
