DV360 (Google)

DV360 is Google's DSP allowing agencies and brands to manage programmatic advertising at enterprise scale. The platform integrates within Google Marketing Platform, enabling users to create audiences in Google Analytics 4 and activate them within DV360, or build creatives in Campaign Manager 360 for direct deployment. Core capabilities are organized around five modules: Campaigns (building and running ads), Audiences (audience building and targeting), Creatives (ad format design), Inventory (access to Google Ad Exchange and third-party exchanges), and Insights (reporting and analytics). DV360 supports display, video, audio, TV, and other ad formats.