Aberdeen Strategy & Research
Aberdeen Strategy and Research provides targeted intent data for marketing and sales teams. Part of Spiceworks Ziff Davis with over 30 years of market research experience, Aberdeen offers opt-in user databases showing technology purchase intent.
What is Aberdeen Strategy & Research?
Aberdeen maintains databases of opt-in users explicitly indicating they are looking for specific technology and want to purchase within a defined timeframe. The company achieved 91% accuracy on blind client tests. In December 2018, Aberdeen acquired The Big Willow, an intent data provider tracking 3.7 billion device IDs across 12 billion web pages. Products include Aberdeen Intent Targeted Advertising and Aberdeen Intent for Salesforce.
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Aberdeen Strategy & Research
Intent data for B2B marketing and sales targeting
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