Amazon Ads
Amazon Ads is Amazon's advertising platform enabling brands to promote products on and off the Amazon marketplace. The platform leverages buyer intent, first-party data, and multi-channel inventory for PPC-based advertising across sponsored products, display, and video ads.
What is Amazon Ads?
Amazon Ads combines three core elements: buyer purchase intent (users searching to buy), first-party Amazon data (search history, purchase behavior), and multi-channel inventory (marketplace ads, Prime Video, external websites, Alexa). The platform includes Sponsored Ads (self-service, pay-per-click, no minimum spend), Amazon DSP (programmatic buying across Amazon and partner sites), and Retail Media (advertising on retail networks). Managed services through account executives typically require $50,000 minimum spend. The platform offers comprehensive analytics, audience insights, and budget controls.
Pricing
Free for Sponsored Ads (pay per click); $50,000+ for managed services
Reach customers on Amazon with shopping intent
G2 Rating
4.5/5Starting Price
Free for Sponsored Ads (pay per click); $50,000+ for managed servicesFunding
Public (AMZN)
