LinkedIn Campaign Manager
LinkedIn Campaign Manager is LinkedIn's self-serve advertising platform for creating and managing campaigns across the LinkedIn network. It is free to access, with costs determined by an auction-based advertising system. The platform is designed specifically for B2B advertising and professional targeting.
What is LinkedIn Campaign Manager?
LinkedIn Campaign Manager empowers advertisers to create, launch, and evaluate ad campaigns targeting LinkedIn's 1.2 billion professional members. The platform offers advanced targeting by industry, job title, seniority, and company. Available ad formats include Sponsored Content, Sponsored Messaging, Dynamic Ads, and Text Ads. The platform operates on a cost-per-engagement model with variable pricing based on bid competition. Campaign managers can access targeting options, reporting, and optimization recommendations through the Recommendations Hub.
Pricing
Free (pay per engagement)
Create and manage LinkedIn ad campaigns with ease
Starting Price
Free (pay per engagement)Funding
Acquired by Microsoft
