NextRoll is the parent company operating AdRoll, a connected advertising platform helping brands drive awareness, engagement, and revenue. AdRoll helps customers generate over $246 billion in sales annually and has been used by 140,000+ brands since 2006.

AdRoll, operated by parent company NextRoll, is a multichannel advertising platform featuring AI-powered campaign optimization and account-based marketing. The platform unifies two offerings: AdRoll (for awareness, engagement, and revenue-driving campaigns) and AdRoll ABM (formerly RollWorks, full-funnel account-based marketing for B2B teams). AdRoll pulls ad inventory from Google, Facebook, Instagram, TikTok, and programmatic exchanges. The platform uses AI to optimize multi-channel campaigns, automate audience targeting, and improve ROAS. Features include creative management, audience building, performance analytics, and ABM capabilities for B2B teams.
AI-powered multichannel advertising and account-based marketing platform
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AI platform generating hundreds of result-focused ad creatives in seconds
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AdCreative.ai is an AI-powered platform that automatically generates hundreds of high-performing ad creatives within seconds. It uses machine learning to create ads predicted to drive results for various platforms.
Platform for simplifying and optimizing Facebook, Instagram, and Google Ads
AdEspresso is a powerful digital advertising platform designed to simplify and optimize ad campaign creation and management across Facebook, Instagram, and Google Ads. It's ideal for marketers, agencies, ecommerce businesses, and SMBs.
Facebook and Instagram ads testing and optimization platform
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AdEspresso is a SaaS solution for Facebook and Instagram advertising owned by Hootsuite. Acquired on February 7, 2017, AdEspresso operates as a standalone self-serve platform specializing in social media ad optimization.