AdRoll (NextRoll)

AdRoll, operated by parent company NextRoll, is a multichannel advertising platform featuring AI-powered campaign optimization and account-based marketing. The platform unifies two offerings: AdRoll (for awareness, engagement, and revenue-driving campaigns) and AdRoll ABM (formerly RollWorks, full-funnel account-based marketing for B2B teams). AdRoll pulls ad inventory from Google, Facebook, Instagram, TikTok, and programmatic exchanges. The platform uses AI to optimize multi-channel campaigns, automate audience targeting, and improve ROAS. Features include creative management, audience building, performance analytics, and ABM capabilities for B2B teams.