The Trade Desk
The Trade Desk is a demand-side platform (DSP) founded in 2009 that enables advertisers to set up, run, manage, and optimize programmatic advertising campaigns. The platform uses AI and machine learning to deliver ads to the right person, at the right time, at the right price.
What is The Trade Desk?
The Trade Desk is a self-service, cloud-based programmatic advertising platform that allows advertisers to purchase ad inventory from multiple exchanges and publishers including Google, Amazon, Roku, Spotify, and TikTok. The platform uses algorithmic optimization and AI engine Koa to provide data-backed recommendations and maximize return on ad spend (ROAS). Features include audience targeting, campaign optimization, real-time bidding, and comprehensive analytics. The platform supports display, video, native, and audio formats across multiple devices and channels.
Pricing
Custom pricing (contact sales)
The leading independent DSP for programmatic advertising
G2 Rating
4.5/5Starting Price
Custom pricing (contact sales)Funding
Public (TTD)
