Google Ads

Google Ads operates on a flexible pay-per-click (PPC) model with no minimum spend requirement. The platform enables precise targeting through keywords, location, language, device type, and audience interests. Average CPC varies by industry, with Search Network campaigns averaging $20-$30 per 1000 impressions and Display Network campaigns averaging $2-$10. Google's Quality Score system rates ad relevance and landing page experience, affecting costs. Higher Quality Scores lower per-click costs even when competitors bid higher. Features include text ads, image ads, video ads, shopping ads, and responsive search ads. Automated bidding strategies like Maximize Clicks help drive conversions within budget.