ZoomInfo Intent is a core module of the ZoomInfo GTM platform that provides real-time buyer intent data and purchase signals. It identifies companies showing research activity on relevant topics and maps individual buyers within those accounts.

ZoomInfo Intent uses AI to analyze millions of content consumption events across publishers, websites, and research platforms. The platform tracks keyword-level intent activity from 210 million IP-to-organization pairings and 6+ trillion keyword-to-device pairings. WebSights and Streaming Intent features reveal account-level activity, while contact database integration identifies specific buying committee members researching topics relevant to your products.
AI-powered buyer intent signals and purchase readiness intelligence
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B2B website visitor identification and lead generation
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Leadfeeder is Dealfront's lead generation platform built around B2B visitor intelligence. It identifies companies visiting your website and enriches those signals with business data to enable precise targeting and sales engagement.
Intent signals and visitor identification for PLG
Koala provides intent signal detection and website visitor identification for product-led growth companies. The platform identifies moments in the customer journey that signify buying intent through website behavior and product usage signals.
First-party B2B intent data and IP-to-company intelligence
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KickFire is a leader in B2B first-party intent data. It identifies companies behind anonymous website visitors and enriches sales and marketing systems with firmographic and behavioral data using TWIN Caching technology.