NetLine

INTENTIVE distinguishes itself by focusing on buyer-level behaviors enabled through first-party sourced, persona-diversified, and blended online and offline event intent data. The platform reveals 'who' is actively expressing intent, 'what' actions they're taking, 'when' those actions occurred, and 'where' they occurred. INTENTIVE uses NLP and AI to power scoring logic across 11,000+ topics and leverages data from Informa's 500+ annual B2B events along with content consumption metrics to update buyer and account scores with real-time intent signals.