Account-Based Marketing (ABM) Tools

6sense is the leading ABM platform using AI and predictive analytics to identify high-value accounts entering buying cycles, enabling smarter resource allocation and sales acceleration.

DataFox helps sales and marketing teams prospect smarter with machine learning and natural language processing. The platform provides company intelligence and CRM orchestration to find and win more business opportunities.

Tofu is an agentic demand generation platform for B2B marketing teams that creates and launches hyper-personalized campaigns across email, landing pages, and ads within existing GTM stacks.

RollWorks is an account-based marketing platform that helps B2B organizations streamline go-to-market strategies through machine learning and multi-channel advertising.

Terminus is an account-based marketing platform that helps B2B go-to-market teams identify and engage high-value accounts with precision to grow revenue efficiently.

Demandbase is a B2B account-based marketing platform that helps identify, target, and engage specific high-value accounts with coordinated campaigns and insights.

Spotler CRM (formerly Really Simple Systems) is an affordable cloud-based CRM offering flexible pricing with transparent plans. It provides core CRM features with options to add specialized modules for customer service, email campaigns, and analytics.

Folloze is a B2B marketing personalization platform that enables go-to-market teams to create dynamic, data-driven buyer experiences at scale for ABM campaigns.

Mutiny is an AI-powered website personalization platform that enables B2B teams to create 1:1 web experiences for named accounts by modifying website content in real time.

N.Rich is an execution-first ABM platform designed for mid-market and enterprise companies to plan, launch, and analyze account-based campaigns with proprietary advertising capabilities.

AdDaptive Intelligence is the leader in account-based advertising and analytics, combining offline and online data to optimize B2B advertising campaigns at scale.

Metadata.io is an AI-powered ABM orchestration platform that automates paid advertising campaigns across channels to optimize for outcomes that CMOs care about.

Channel99 is an AI-powered decision engine for B2B marketers that measures digital marketing performance at the account level and automates audience creation across channels.

CaliberMind is a B2B marketing analytics and attribution platform that provides multi-touch attribution and account-based marketing intelligence with custom enterprise pricing.

Propensity is a user-friendly and cost-effective ABM platform that delivers contact-level targeted marketing across the buyer journey with omnichannel capabilities.

HubSpot's ABM software includes tools and features designed to support account-based marketing strategies. It helps teams find and prioritize high-value accounts, personalize campaigns, and measure impact through a unified platform connecting marketing and sales.

Adobe Marketo Engage is a comprehensive AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue. ABM capabilities are integrated into the platform with account-level fields and scoring.

MRP Prelytix is an enterprise-class predictive ABM platform powered by real-time AI. It helps global enterprises identify the needs and buyer journey stage of target accounts and apply AI to trigger orchestrations across seven channels in 20 languages.

Kwanzoo is a comprehensive B2B pipeline growth platform designed for mid-to-large global enterprises and B2B SaaS companies. It combines website visitor identification, intent leads, account intelligence, and AI-powered campaign automation to unify buying signals and drive pipeline.

Triblio is a B2B ABM and intent platform acquired and operated by Foundry (formerly IDG). It helps marketing and sales teams identify, prioritize, and engage target accounts using first- and third-party intent data, account identification, and multi-channel orchestration.

Jabmo is an account-based marketing platform for global manufacturers, life science, and healthcare companies. It enables identification and engagement of strategic priority accounts with omnichannel digital marketing activities, sales alerts, and performance analysis. Now part of Expandi.

Influ2 is a contact-level ABM platform that targets, engages, and measures impact at the individual buyer level across the entire buying journey. It enables marketing and sales teams to deliver personalized ads, sales cadences, and campaign triggers based on real buyer behavior and engagement.

Madison Logic is a B2B marketing technology company that delivers performance-first ABM strategies across the full buying journey. The platform combines AI intent data, multi-channel activation (content syndication, display, CTV, audio, social), and measurement to help marketers identify and engage buying groups at scale.

RollWorks is a mid-market ABM platform offering account identification, intent data, advertising, and journey orchestration. Owned by NextRoll, it combines advertising technology with marketing automation to deliver 5x ROI compared to alternative ABM vendors.

DemandScience (formerly Terminus) is a unified B2B revenue marketing platform combining verified buyer intelligence, intent data, multi-channel activation, and expert services to power ABM and demand generation at scale. The platform merged with DemandScience in 2024.

Demandbase One is a unified ABM platform that combines account identification, intent data, advertising, personalization, and sales intelligence into a single system for coordinated go-to-market execution across sales, marketing, customer success, and operations.

6sense is a comprehensive ABM and revenue intelligence platform that combines intent data, predictive AI, audience targeting, and automated outreach. It provides revenue teams with AI-powered account scoring, intent signals, and orchestration across multiple channels.