Terminus

Terminus enables teams to identify and prioritize best-fit accounts using first-party, third-party, and CRM data, then deliver coordinated campaigns across advertising, web, chat, and email channels. The platform ties results back to business outcomes with Measurement Studio for ABM impact measurement and attribution. Features include account-based advertising, website personalization, email marketing, sales enablement, and distinctive capabilities like email signature tracking and chat experience tracking for ABM. Chosen by 1,000+ marketing leaders globally. Founded in 2014, merged with DemandScience in November 2024.