RollWorks (NextRoll)

RollWorks, a division of NextRoll, is an account-based marketing solution for ambitious B2B companies of any size that want to align marketing and sales teams and confidently grow revenue. The platform bundles account identification, intent data, advertising, and journey orchestration into one easy-to-use solution. Built on 15 years of data collection and 4.2 billion digital profiles, RollWorks delivers comprehensive buyer insights. Features include seamless CRM and MAP integration combining first-party and proprietary data, machine learning-optimized programmatic DSP infrastructure, and proven 5x ROI delivery. The platform is now officially AdRoll ABM, part of the unified AdRoll platform.