Propensity
Propensity is a user-friendly and cost-effective ABM platform that delivers contact-level targeted marketing across the buyer journey with omnichannel capabilities.
What is Propensity?
Propensity powers contact-level targeted marketing across every stage of the buyer journey. It uses intent data to identify in-market accounts and run omnichannel ABM campaigns. The platform provides contact-level attribution so users know exactly which individuals are engaging, reaches buyers across LinkedIn, Meta, Google, YouTube, Propensity Display Network, direct mail, email, and CTV, and offers 30-, 60-, or 90-day editable campaign flows.
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