Triblio (IDG/Foundry)

Triblio, now marketed as Foundry ABM following IDG's 2020 acquisition and 2022 rebranding to Foundry, is a powerful ABM platform and intent solution. It helps marketing and sales teams identify, prioritize, and engage target accounts using a combination of first- and third-party intent data, account identification, and multi-channel orchestration. The platform provides account-based display advertising, website personalization, Smart Pages for 1:1 account experiences, and sales activation modules embedded in CRM systems. Foundry launched account-based sales acceleration as an expansion of the Triblio ABM orchestration platform, combining IDG's 1st party data, content, and martech with Triblio's best-in-class ABM SaaS capabilities.