Demandbase is a B2B account-based marketing platform that helps identify, target, and engage specific high-value accounts with coordinated campaigns and insights.

Demandbase combines three core capabilities: advertising to target accounts across channels, tracking buying signals and engagement, and providing contact data for sales outreach. The platform shows which accounts are visiting your website, researching related topics, and engaging with content. Users can run ads specifically to people at target companies, see when they show buying intent, and access contact information for decision-makers. Designed for B2B enterprises seeking to focus marketing efforts on high-value accounts with better ROI and alignment between sales and marketing.
Powerful Marketing Automation
Founded
G2 Rating
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Adobe Marketo Engage is a comprehensive AI-powered marketing automation platform that helps teams scale personalized buyer engagement and grow predictable pipeline and revenue. ABM capabilities are integrated into the platform with account-level fields and scoring.
Simple, Affordable CRM Platform Formerly Really Simple Systems
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Account-Based Marketing Software
Founded
G2 Rating
Starting Price
HubSpot's ABM software includes tools and features designed to support account-based marketing strategies. It helps teams find and prioritize high-value accounts, personalize campaigns, and measure impact through a unified platform connecting marketing and sales.