Marketo ABM (Adobe)

Adobe Marketo Engage is a complete AI-powered marketing automation platform that helps teams scale personalized buyer engagement, grow predictable pipeline and revenue, attract the right buyers, nurture them across channels and journeys, keep sales and marketing in sync, and deliver insights maximizing marketing impact. Marketo ABM layers account-level fields on top of the lead-centric data model, allowing teams to score and segment by account, run account-targeted nurtures, and report on engagement at the account tier. ABM Essentials has five core capabilities: account insights and profiling, contact discovery, cross-channel engagement, sales and marketing partnership, and measurement and attribution. Marketo is a leader-tier option for large B2B teams running Salesforce.