RollWorks

RollWorks (now AdRoll ABM under NextRoll) helps B2B teams streamline account-based marketing with machine learning to identify ideal customer profiles, intent data and engagement signals to prioritize accounts, and multi-channel campaign execution. The platform delivers 5x ROI compared to other ABM vendors. Features include machine learning-based ICP identification, intent data integration, multi-channel advertising across platforms, integrations with partners like Sendoso, Drift, and Uberflip. Designed for B2B teams seeking to execute effective ABM strategies with real-time AI-powered insights and buyer intelligence.