Demandbase One

Demandbase One is the next-generation account-based marketing platform that unites sales, marketing, customer success, and ops with shared intelligence, precise targeting, and coordinated plays. It combines account identification and targeting based on firmographic, technographic, and intent data, account-based advertising across display, programmatic, and retargeting channels, sales intelligence with account insights and engagement tracking, and sophisticated AI to direct teams to accounts most likely to convert. The platform integrates proprietary data, third-party data, and first-party data to provide a complete view of customers and prospects at every stage of the buying journey.