Marketing Analytics & Attribution Tools

Holistics helps data teams deliver AI-assisted self-service BI that is both powerful and reliable through a composable, code-defined semantic layer.

Qlik Cloud Analytics (formerly Qlik Sense) provides self-service analytics, interactive dashboards, and reporting across enterprise, business, and team editions.

Domo is a modern data ecosystem platform that connects, prepares, and analyzes data to build AI-powered tools and drive smarter business decisions.

ThoughtSpot is an AI-powered agentic analytics platform that empowers every decision with live, explainable AI insights delivered directly into tools and workflows.

Sisense is an embedded analytics platform that enables developers to build customizable analytics experiences with flexible APIs, trusted AI, and governed data.

Looker is Google Cloud's platform for business intelligence, data applications, and embedded analytics. It was acquired by Google in 2019 and provides comprehensive tools to explore, analyze, and visualize data with governance and a single source of truth.

Power BI is Microsoft's business analytics platform that helps turn data into actionable insights. It's a unified, scalable platform for self-service and enterprise business intelligence offering data visualization, AI, and advanced analytics.

Voluum is a marketing analytics software and SaaS ad tracker that provides performance analytics, campaigns management, and conversion optimization with a built-in media buying platform.

RedTrack.io is a digital advertising data company that enables ad tracking, measurement, conversion attribution, and reporting all in one place. It sits between ad spend and revenue recognition, collecting first-party data and aligning attribution.

Wicked Reports provides multi-touch marketing attribution software that connects advertising spend directly to revenue transactions. Founded in 2015 and based in Marblehead, Massachusetts, the company serves eCommerce brands and digital agencies.

Hyros is a cutting-edge analytics platform designed to help businesses maximize their marketing ROI through advanced tracking and attribution solutions. It simplifies collecting true sales data for profitable decisions.

Polymer Search is an AI-powered platform that brings big data analytics and insights to small data. It analyzes data from Excel, Google Sheets, Salesforce, and other sources to automatically generate insights and uncover meaningful connections.

Preset is a fully-managed cloud service built on Apache Superset with additional features like AI Assist and enterprise security certifications. It provides dashboards, embedded analytics, self-service exploration, and conversational AI—all open source and enterprise-grade.

Lightdash is an AI-first, open-source BI platform for modern data teams. It connects to dbt, defines metrics once, and provides instant, trustworthy insights.

Metabase is an open-source BI tool that allows users to create and share interactive data visualizations and dashboards. It is easy-to-use and lets everyone work with data, with or without SQL.

Swydo is a cloud-based marketing analytics platform that helps businesses view, manage, and monitor marketing campaigns via a unified portal. Pricing is based on the number of data sources, not on user seats.

DashThis is a marketing reporting platform that helps agencies and marketers create custom client dashboards and automated reports. The platform recently updated its pricing model to be based on data sources and dashboards.

Cyfe is an all-in-one online business dashboard that makes it easy to track clients' KPIs and analytics in one place. The company was founded in 2012 and is based in Los Angeles, California.

Klipfolio is a business intelligence platform that combines spreadsheet functionality with dashboard visualization. It offers multiple pricing tiers with different dashboard limits and refresh frequencies.

Geckoboard is a dashboard platform designed to build and display real-time TV dashboards for team leads and managers. It connects to over 90 business tools to share live data and KPIs across organizations.

Databox is a business intelligence platform that connects to over 90 business tools and helps teams visualize and share live data and KPIs across their organization. Pricing is based on the number of data sources rather than user count.

TelemetryDeck is a privacy-focused analytics service that helps app and web developers improve their products by providing immediate, accurate analytics data. All data is anonymized so users' data stays private.

GoatCounter is an open-source web analytics platform available as a free donation-supported hosted service or self-hosted application. It provides easy-to-use privacy-friendly web analytics as an alternative to Google Analytics.

Umami is a modern, open-source privacy-focused analytics platform and an alternative to Google Analytics. It is fully GDPR and CCPA compliant, does not use cookies, and does not collect personal data.

Simple Analytics is a privacy-prioritized website analytics platform that simplifies website traffic and user behavior tracking without collecting personal data, adhering to GDPR guidelines.

Pirsch is a powerful, privacy-friendly, open-source alternative to Google Analytics. It's lightweight, cookie-free, and easily integrated into websites or apps with no-compromise GDPR and CCPA compliance.

Matomo is the leading free and open-source web analytics platform that gives you 100% data ownership. It complies with privacy laws like GDPR, HIPAA, and CCPA while keeping full control over users' data.

Plausible is a lightweight, open-source analytics alternative to Google Analytics that prioritizes privacy. The script is 54 times smaller than Google Analytics and requires no cookie banners or GDPR consent.

Fathom is a simple, privacy-first analytics tool designed as a better alternative to Google Analytics. It offers lightweight tracking without cookies, GDPR compliance, and straightforward insights in minutes.

Heap by Contentsquare is the only digital insights platform that shows everything users do on your site, revealing unknown unknowns. It automatically captures every user interaction for product analytics with AI-powered insights.

Amplitude is a product analytics platform with AI agents that analyze user behavior, identify product patterns, and recommend actions in real-time. It enables teams to measure engagement, retention, and optimize digital product experiences.

Mixpanel is a product analytics platform that tracks user behavior at the event level, helping teams measure engagement, optimize digital experiences, and make data-driven decisions through funnels, cohorts, and experiments.

Looker Studio is Google's free browser-based dashboard and visualization tool that connects to Google Analytics and other data sources to create interactive, customizable dashboards and reports without installation or infrastructure management.