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Counter / GoatCounter

GoatCounter is an open-source web analytics platform available as a free donation-supported hosted service or self-hosted application. It provides easy-to-use privacy-friendly web analytics as an alternative to Google Analytics.

Founded 2019

Screenshot of Counter / GoatCounter website

What is Counter / GoatCounter?

GoatCounter is a privacy-aware analytics solution that does not track users with unique identifiers and does not require GDPR notices. It is lightweight, adding only ~3.5KB of extra data to your site. Users can track via JavaScript, a JavaScript-free tracking pixel option, or from their application's middleware. The source code is available under the EUPL-1.2 license, allowing free self-hosting, modification, and commercial forks.

Pricing

Starting Price

Free

Categories:

Marketing Analytics & Attribution

Tags:

indie-niche-analytics

Counter / GoatCounter

Easy web analytics, no tracking of personal data

Starting Price
Free

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Looker (Google Cloud)

Unified business intelligence platform with AI-powered data exploration

Founded
2012
G2 Rating
4.3/5

Looker is Google Cloud's platform for business intelligence, data applications, and embedded analytics. It was acquired by Google in 2019 and provides comprehensive tools to explore, analyze, and visualize data with governance and a single source of truth.

Looker Studio

Free browser-based data visualization and dashboard tool

Founded
2015
G2 Rating
4.6/5
Starting Price
Free

Looker Studio is Google's free browser-based dashboard and visualization tool that connects to Google Analytics and other data sources to create interactive, customizable dashboards and reports without installation or infrastructure management.

Lytics

Composable, Google Cloud-native customer data platform

Founded
2013

Lytics was a composable, Google Cloud-native customer data platform (CDP) specializing in behavioral scoring, content affinity modeling, and web personalization. As of January 2025, Lytics was acquired by Contentstack and integrated into their digital experience platform.

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