Marketing Analytics & Attribution Tools

AgencyAnalytics is a marketing reporting and analytics platform designed for agencies to create custom dashboards for client campaigns. It offers 80+ integrations and automated, white-labeled reporting with real-time data consolidation.

Whatagraph is a marketing analytics dashboard platform for agencies and in-house marketers that integrates data from 45+ digital marketing sources with real-time automation and AI-powered report generation.

Adverity is an intelligent marketing analytics platform with 600+ pre-built connectors that provides automated data quality checks, AI-powered conversational analytics, and centralized marketing reporting for agencies and enterprises.

Improvado is an AI-powered marketing intelligence platform that integrates, simplifies, and analyzes complex revenue data from 500+ sources. It's trusted by Fortune 500 companies and global agencies to turn fragmented data into strategic advantage.

Supermetrics is a data connectivity platform that moves data from marketing tools to BI platforms, spreadsheets, and data warehouses. It offers no data volume fees and supports three data sources on the Starter plan.

Funnel.io is a marketing data platform that automatically collects, stores, and normalizes data from 600+ advertising, analytics, e-commerce, and CRM platforms. It provides flexible data connectivity and reporting with measurement capabilities.

Measured is a cloud-based platform that combines rigorous incrementality testing with modern marketing mix modeling for transparent, data-driven marketing decisions. It measures billions in media spend for enterprise brands.

Rockerbox is the #1 Marketing Measurement Platform that unifies multi-channel measurement with multi-touch attribution, marketing mix modeling, and incrementality testing. It's built for DTC and ecommerce brands who need to understand true ROI across all marketing channels.

Northbeam is a marketing intelligence and attribution platform built for ecommerce and DTC brands. It combines multi-touch attribution (MTA), marketing mix modeling (MMM), creative analytics, and incrementality testing for comprehensive performance measurement.

Triple Whale is an ecommerce analytics and attribution platform that combines critical functions like analytics, attribution, merchandising, and forecasting. It provides accurate attribution, anomaly detection, and AI-powered insights for DTC brands.

Attribution is an affordable B2B attribution tool that provides straightforward channel and revenue tracking. It's designed for marketing teams seeking clear insights that tie ad spend and CRM data directly to influenced pipeline.

Ruler Analytics is a visitor-level first-party tracking and multi-touch attribution platform that provides closed-loop revenue attribution via CRM integrations. It tracks marketing touchpoints and attributes revenue to specific marketing activities.

HockeyStack is a B2B Revenue Data Intelligence Platform that unifies marketing, product, and sales data to provide the single source of truth for revenue operations teams. It features full lifecycle multi-touch attribution and AI-powered insights.

Bizible, now rebranded as Adobe Marketo Measure, is Adobe's B2B marketing attribution platform that tracks ROI of marketing channels and shows how they influence conversions along the customer journey. It provides multi-touch attribution and revenue planning.

Dreamdata is a B2B attribution platform that provides the most complete customer journey mapping, campaign optimization, and audience activation capabilities. It helps B2B marketers measure revenue impact with AI-driven attribution and audience targeting.

HubSpot Marketing Hub provides integrated marketing analytics with multi-touch revenue attribution, customer journey analytics, and advanced attribution modeling across all marketing channels. Available in Free, Starter, Professional, and Enterprise tiers.

Adobe Analytics is an enterprise web and mobile analytics solution that provides real-time analytics, segmentation, attribution modeling, and AI-powered insights to help organizations understand customer journeys and optimize digital experiences.

Google Analytics 4 is a free analytics platform for monitoring website, social media, and app traffic in real-time. It offers customizable reporting, event tracking, and conversion monitoring with no usage limits for standard usage.