Matomo is the leading free and open-source web analytics platform that gives you 100% data ownership. It complies with privacy laws like GDPR, HIPAA, and CCPA while keeping full control over users' data.

Matomo is a full-featured PHP MySQL software program that you download and install on your own webserver. The platform is already used on over 1,400,000 websites and is extensible with more than 100 plugins. Matomo offers flexibility through both On-Premise Web Analytics (free and open-source) for data-sensitive users and Matomo Cloud for those who want to skip technical setup and maintenance. The platform supports advanced analytics features including heatmaps, funnels, form analytics, and session recording.
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