Marketing Analytics & Attribution Tools

HubSpot Attribution is an enterprise feature providing multi-touch revenue attribution and customer journey analytics to assign credit to every marketing touchpoint influencing a sale.

Convertro was an attribution marketing platform acquired by AOL that has been discontinued and integrated into AOL's broader marketing technology offerings.

Knowi is an end-to-end AI-powered analytics platform for modern data, enabling enterprises to accelerate the journey from raw data to actionable insights. It connects to 70+ data sources and allows AI agents to handle queries, dashboards, and reports across SQL, MongoDB, Elasticsearch, REST APIs, and documents.

Permutive is a data management platform designed for publishers and marketers to build audience segments, manage identity resolution, and activate data across advertising channels.

SparkToro is a marketing analytics platform founded by Rand Fishkin that focuses on audience research and alternative measurement approaches, arguing that traditional click-based attribution is obsolete in modern marketing.

Twilio Segment brings together clean, consented customer data for real-time insights so you can know each individual like they are your only customer. The platform collects data from any source and makes it available to hundreds of downstream tools.

Lytics was a composable, Google Cloud-native customer data platform (CDP) specializing in behavioral scoring, content affinity modeling, and web personalization. As of January 2025, Lytics was acquired by Contentstack and integrated into their digital experience platform.

Twilio Segment brings together clean, consented customer data for real-time insights so you can know each individual like they are your only customer. The platform collects data from any source and makes it available to hundreds of downstream tools.

Tableau is a leading business intelligence and data visualization platform owned by Salesforce. It enables users to create interactive dashboards and reports from complex datasets for data analysis and business insights.

Feedvisor uses AI to adjust prices in real time based on competitor behavior, demand signals, and margin targets. The platform provides Amazon seller analytics, repricing tools, and profitability optimization.

Intelligence Node is a retail analytics firm providing AI-driven software for brands and retailers to improve their Digital Shelf rankings. It offers tools for share of search, online content optimization, and competitive pricing monitoring.

Yieldigo is price management software built for professional retail and e-commerce companies. Combined with your data, its powerful ML/AI engine enables pricing managers to regain genuine control over their prices and drive results.

Quicklizard is a leading AI-powered dynamic pricing technology platform that helps retailers manage their pricing strategies across all sales channels. It provides AI-driven insights and analytics for pricing optimization.

Lago is an open-source billing infrastructure platform that gives teams full transparency, control and flexibility to manage and scale any pricing model. It handles event ingestion, real-time metering, invoice generation, and payment collection.

Schematic is a marketing attribution platform designed to help teams understand the impact of their marketing efforts on business outcomes through advanced analytics and attribution modeling.

SegmentStream is a full-funnel marketing analytics platform that helps companies measure real marketing impact and optimize growth across channels with AI-powered insights.

Twilio Segment is a customer data platform (CDP) that collects, routes, and unifies customer data into actionable profiles. Acquired by Twilio in 2020, it enables real-time profile enrichment and activation across 700+ pre-built connectors.

Funnel is a marketing intelligence platform that serves as the data foundation for 3,000+ companies. It provides clean, governed marketing data for reports, measurement, and AI tools.

Windsor.ai connectors enable marketing teams to integrate attribution data from multiple sources for comprehensive marketing analytics.

Coupler.io is a no-code data integration platform that connects 700+ business applications, enabling non-technical teams to automate data workflows and reporting without coding.

PowerMetrics is a next-generation analytics platform for SMBs built on a centralized, AI-ready, metric-centric foundation for true self-serve analytics and dashboards.

Prescient AI is an advanced marketing mix modeling solution that harnesses AI for omni-channel brands, giving clarity to allocate every ad dollar with confidence.

Recast is a modern Bayesian marketing mix modeling platform built for enterprise marketing teams that updates models weekly and validates forecast accuracy automatically.

Lifesight is an AI-powered data activation and marketing measurements platform designed to help marketers drive sustainable growth in the privacy-first era.

Fospha empowers eCommerce teams to drive profitable growth with precise, easy-to-set-up measurement through proprietary Bayesian Media Mix Modeling that delivers daily, impression-led, full-funnel measurement.

Windsor.ai is a marketing attribution software that gives advertisers and marketers the power to make data-driven decisions by analyzing the customer journey.

Dreamdata is a B2B attribution and activation platform that provides a complete view of the customer journey from first anonymous touch to closed deal.

NinjaCat solves fragmented marketing data, manual report building, and time-consuming client updates by pulling PPC, SEO, social, analytics, and call-tracking data into one customizable reporting workflow.

TapClicks is a comprehensive marketing analytics platform that seamlessly integrates data from various channels to monitor and evaluate marketing performance effectively.

Octoboard is a marketing data analytics platform that helps marketing agencies use cloud data to retain customers, increase revenue, and grow their business through automated reporting and dashboards.

GoodData is an analytics platform offering freemium and paid tiers with per-workspace pricing for unlimited users, supporting cloud data warehouses like Snowflake, Redshift, and BigQuery.

Omni is a business intelligence platform with user-friendly design and SQL-driven insights that simplifies building, maintaining, and reusing reports both internally and externally.

Hex is an analytics platform providing interactive data notebooks and dashboards for data teams to collaborate, share insights, and embed analytics.