Mixpanel is a product analytics platform that tracks user behavior at the event level, helping teams measure engagement, optimize digital experiences, and make data-driven decisions through funnels, cohorts, and experiments.

Mixpanel is a comprehensive product analytics solution offering real-time reporting for immediate data-driven decision making. Key features include event tracking, segmentation, funnel analysis to track conversion steps, cohort analysis for user grouping, A/B testing/experiments, retention analysis, and user journey mapping. Advanced features available on Growth and Enterprise plans include experiments with unlimited saved reports and group analytics.
Product analytics platform for measuring user engagement
G2 Rating
Starting Price
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Attribution marketing analytics platform
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