Plausible is a lightweight, open-source analytics alternative to Google Analytics that prioritizes privacy. The script is 54 times smaller than Google Analytics and requires no cookie banners or GDPR consent.

Plausible Analytics is built with visitor privacy in mind and hosted on European-owned infrastructure. The platform provides simple, actionable analytics without complexity or training requirements. With automatic scroll depth tracking, AI tool monitoring, SEO analysis, campaign tracking, and real-time dashboards, Plausible serves 19,000+ paying subscribers tracking over 260 billion pageviews. The code is open source, meaning users can self-host or use the cloud version.
Simple, privacy-friendly Google Analytics alternative
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