Fathom is a simple, privacy-first analytics tool designed as a better alternative to Google Analytics. It offers lightweight tracking without cookies, GDPR compliance, and straightforward insights in minutes.

Fathom Analytics combines ease of use, privacy protection, and sustainable pricing into a single analytics platform. The lightweight script is just 2KB, 75 times smaller than Google Analytics, making it ideal for websites that prioritize speed and visitor privacy. With automatic bot filtering, forever data retention, and cookieless tracking, Fathom serves over 1 million websites including IBM, GitHub, Tailwind, and Laravel.
A Better Google Analytics Alternative
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AI-powered marketing hub with integrated analytics
Founded
G2 Rating
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HubSpot Marketing Hub provides integrated marketing analytics with multi-touch revenue attribution, customer journey analytics, and advanced attribution modeling across all marketing channels. Available in Free, Starter, Professional, and Enterprise tiers.
Multi-touch revenue attribution and customer journey analytics
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HubSpot Attribution is an enterprise feature providing multi-touch revenue attribution and customer journey analytics to assign credit to every marketing touchpoint influencing a sale.
Self-service AI analytics with programmable semantic layer
Founded
Starting Price
Holistics helps data teams deliver AI-assisted self-service BI that is both powerful and reliable through a composable, code-defined semantic layer.