Fathom is a simple, privacy-first analytics tool designed as a better alternative to Google Analytics. It offers lightweight tracking without cookies, GDPR compliance, and straightforward insights in minutes.

Fathom Analytics combines ease of use, privacy protection, and sustainable pricing into a single analytics platform. The lightweight script is just 2KB, 75 times smaller than Google Analytics, making it ideal for websites that prioritize speed and visitor privacy. With automatic bot filtering, forever data retention, and cookieless tracking, Fathom serves over 1 million websites including IBM, GitHub, Tailwind, and Laravel.
A Better Google Analytics Alternative
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Advanced attribution and measurement platform for DTC
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