Looker is Google Cloud's platform for business intelligence, data applications, and embedded analytics. It was acquired by Google in 2019 and provides comprehensive tools to explore, analyze, and visualize data with governance and a single source of truth.

Looker provides a comprehensive set of tools to explore, analyze, and visualize data, model the data, create visualizations, embed real-time dashboards, build data applications, and share the right data with people in organizations. All platform users can leverage conversational analytics to analyze data using natural language and Google's latest Gemini models. Looker on Google Cloud integrates seamlessly into the secure Google Cloud ecosystem including SSO with Google Cloud IAM, private networking, seamless integration with BigQuery, and unified Terms of Service. Leveraging Gemini and Google Cloud's Agentic Data Cloud, Looker delivers the most intelligent BI solution combining foundational AI, cloud-first infrastructure, industry-leading APIs, and flexible semantic layer.
Unified business intelligence platform with AI-powered data exploration
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Open source analytics that answers back
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Metabase is an open-source BI tool that allows users to create and share interactive data visualizations and dashboards. It is easy-to-use and lets everyone work with data, with or without SQL.
Incrementality testing and marketing mix modeling platform
Founded
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Measured is a cloud-based platform that combines rigorous incrementality testing with modern marketing mix modeling for transparent, data-driven marketing decisions. It measures billions in media spend for enterprise brands.
Leading open-source alternative to Google Analytics
Founded
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Matomo is the leading free and open-source web analytics platform that gives you 100% data ownership. It complies with privacy laws like GDPR, HIPAA, and CCPA while keeping full control over users' data.