Tableau is a leading business intelligence and data visualization platform owned by Salesforce. It enables users to create interactive dashboards and reports from complex datasets for data analysis and business insights.

Tableau offers three main user license types with different feature sets and pricing. Creator ($75/user/month) is the premium tier for users building and exploring complex reports and dashboards from scratch. Explorer ($42/user/month) targets business users who need self-service analytics but don't create complex reports from scratch, allowing modification of existing visualizations. Viewer ($15/user/month) allows users to interact with dashboards but not create new content. Tableau Cloud delivers fully hosted analytics without infrastructure management, while Tableau Server provides self-hosted options.
Business Intelligence and Analytics Platform
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Analytics and attribution platform for ecommerce and DTC
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