HubSpot Attribution

HubSpot Attribution is part of HubSpot's Enterprise plan, offering multi-touch revenue attribution and customer journey analytics capabilities. It assigns credit to every marketing touchpoint influencing a sale, not just the last click, proving which campaigns, emails, and content drive revenue. The platform maps the complete customer journey from first interaction to purchase and analyzes which sources, assets, and interactions had the greatest impact on revenue growth. Attribution modeling is primarily an Enterprise feature included with the Enterprise plan starting at $3,600/month.