Segment Profiles / Twilio
Twilio Segment is a customer data platform (CDP) that collects, routes, and unifies customer data into actionable profiles. Acquired by Twilio in 2020, it enables real-time profile enrichment and activation across 700+ pre-built connectors.
What is Segment Profiles / Twilio?
Segment Profiles is Twilio's CDP solution offering unified customer profiles, real-time data collection and routing, identity resolution, and audience building. With 700+ pre-built connectors, customers can automatically update profiles as customers interact with their brand, then securely sync to downstream tools. Features include Profile API for programmatic access, automatic profile enrichment with LTV and churn risk, Profiles Sync for streaming into data warehouses, and comprehensive identity resolution.
Customer Data Platform that gathers customer data across engagement channels into a unified profile
Funding
Acquired by Twilio for $3.2 billion in 2020
