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Lytics

Lytics was a composable, Google Cloud-native customer data platform (CDP) specializing in behavioral scoring, content affinity modeling, and web personalization. As of January 2025, Lytics was acquired by Contentstack and integrated into their digital experience platform.

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United States

Founded 2013

What is Lytics?

Lytics was acquired by Contentstack in January 2025 and is no longer available as a standalone product. Lytics' CDP capabilities have been folded into Contentstack's Agentic Experience Platform. Historically, Lytics served mid-market publishers and CPG brands with advanced behavioral scoring and personalization capabilities built natively on Google Cloud.

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Marketing Analytics & Attribution

Lytics

Composable, Google Cloud-native customer data platform

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