Recast is a modern Bayesian marketing mix modeling platform built for enterprise marketing teams that updates models weekly and validates forecast accuracy automatically.

Recast provides proprietary Bayesian MMM platform with weekly model validation, uncertainty intervals, channel-level response curves, and scenario planning. The platform does not publish public pricing due to custom enterprise pricing. Recast pricing ranges from $5,000 to $50,000/month. Cassandra aims to measure incremental impact continuously alongside MMM with real-time attribution for online and offline channels.
Modern Bayesian Marketing Mix Modeling Platform
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