Permutive
Permutive is a data management platform designed for publishers and marketers to build audience segments, manage identity resolution, and activate data across advertising channels.
United Kingdom
Founded 2016
What is Permutive?
Permutive emphasizes privacy-safe data collaboration through data clean rooms and edge computing—processing user data in the browser to reduce reliance on third-party cookies. The platform's patented Edge technology processes data directly on the device rather than relying on third-party cookies or invasive tracking, offering both privacy and precision. Founded in 2016 and based in London, Permutive integrates with platforms like AppNexus DSP, Facebook Pixel, The Trade Desk, Pinterest, Google Cloud and AWS.
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