Emerging & Vertical GTM Tools

SumUp is a point-of-sale system and payment processing solution for small businesses and retailers. It offers cloud-based POS software with hardware bundles, customer database management, and online ordering capabilities.

Odoo Accounting is a cloud-based accounting software that offers a free Community Edition and paid plans. It provides automated invoicing, expense tracking, multi-currency support, bank reconciliation, and real-time financial reporting.

Pennylane is an all-in-one financial management and accounting platform for businesses and accountants. It combines invoicing, expense management, real-time cash flow tracking, and accounting in a single integrated solution.

Visma is a business software holding company that owns and backs 150+ companies across multiple markets. The company specializes in mission-critical software for businesses, operating close to customers in their language and under their laws.

Exact Online is cloud-based accounting and business software designed for SMEs and accountants. It helps businesses manage financial processes with automated invoicing, bookkeeping, payroll, and reporting in one integrated platform.

Xero is cloud accounting software that provides automated invoicing, online payments, and real-time reporting. It serves over 4.6 million subscribers and helps businesses save time through automated features and smart data insights.

QuickBooks is an accounting software by Intuit that helps businesses manage finances with AI automation, integrated tools, and trusted experts. It offers income tracking, invoicing, expense management, and financial clarity.

Remitly is a US-based money transfer platform enabling digital transfers and bill payments to 150+ countries. Supports 460K+ cash pickup locations, 4.2B bank accounts, and 1.2B mobile wallets globally.

Flutterwave is an African fintech company (founded 2016, HQ: San Francisco and Lagos) enabling merchants to accept payments across Africa and globally. Serves 900K+ businesses processing $1B+ in H1 2025.

Razorpay is India's first full-stack financial solutions company founded in 2014. Enables 50M+ businesses to accept, process, and disburse payments with lowest total cost and highest success rates.

PayPal provides digital wallets, online payments, money transfers, and financial services. Supports consumers and merchants in shopping, payments, and financial management including cryptocurrency buying/selling.

Stripe is a financial services platform helping businesses accept payments, build flexible billing models, and manage money movement. Processes $1.9T in volume across 135+ currencies. Trusted by 50% of Fortune 100 companies.

HubSpot Sequences are automated or semi-automated series of sales activities designed to engage prospects across multiple channels. Part of HubSpot's Sales Engagement Platform for BDRs, SDRs, sales reps, and account managers.

Mix is a content discovery platform created in 2018 from the merger of StumbleUpon. Allows users to discover, share, and engage with websites, articles, blogs, and press releases.

Pardot Forms (now part of Marketing Cloud Account Engagement) are native lead capture forms for marketers. Built with drag-and-drop editor, forms enable progressive profiling, dependent fields, and lead recognition.

Nexmo is Vonage's API platform for SMS, voice, video, and messaging. Formerly an independent company, now integrated into Vonage Communications APIs offering developers comprehensive communication capabilities.

SendGrid is a cloud-based email delivery platform that helps businesses send transactional and marketing emails at scale. Now part of Twilio, it delivers over 200 billion emails per month with industry-leading deliverability.

SendGrid is a cloud-based email delivery platform that helps businesses send transactional and marketing emails at scale with strong deliverability and analytics. It is now part of Twilio and delivers over 200 billion emails monthly.

Pipedrive Campaigns is a marketing automation tool integrated with the Pipedrive CRM platform. It enables synced email and CRM for nurturing leads and delighting customers with automated campaigns.

OptimizePress is a WordPress-based landing page builder designed for marketers and entrepreneurs to create high-converting landing pages, sales funnels, and membership portals with drag-and-drop simplicity and no code required.

Microsoft Teams is a communication and workplace collaboration platform that combines persistent chat capabilities, video conferencing, file storage, and integration with many other Microsoft 365 apps. It serves as the central hub for workplace collaboration.

Google Analytics is a platform that collects data from websites and apps to create reports providing insights into business performance. It is the go-to platform for millions of website and app owners seeking deeper understanding of their digital performance.

Zoho Books is cloud-based accounting software designed to simplify accounting for small businesses. It enables recording of sales and purchase transactions, payment tracking, and comprehensive financial reporting.

HAL ERP (HAL SIMPLIFY) is a niche technology company providing cloud-based ERP solutions emphasizing ease of use and adaptability. The company offers HAL Business Success ERP, HAL EDGECATION, ReachApp, and HAL POSsible.

Skynamo is a mobile-first CRM and sales platform designed specifically for field sales teams. It consolidates mobile sales, CRM, quotes, order capture, inventory insights, reports, and GPS-powered field activity in one intuitive mobile-first platform.

ConvoZen is a unified conversational AI platform for orchestrating customer and employee interactions across voice, chat, WhatsApp, email, and social media. It was launched by NoBroker and provides comprehensive conversational AI capabilities for enterprises.

Haptik (Jio Haptik) is a conversational AI platform that enables businesses to build, deploy, and manage AI agents across omnichannel customer touchpoints including voice, chat, WhatsApp, and more. It powers customer service and sales automation.

Yellow.ai is a world-leading conversational AI platform for enterprises that enables businesses to build, deploy, and manage AI agents across 35+ customer channels in 120+ languages. It automates conversations and customer service interactions at scale.

Strategic Nerds provides GTM strategy and consulting services for emerging and vertical GTM-focused organizations.

Leave Me Alone is a privacy-first email unsubscribe tool that helps users permanently remove themselves from mailing lists. The tool connects to all major email providers and automatically clicks unsubscribe links rather than just filtering emails.

Scratchpad is an AI-powered workspace designed to enhance sales productivity by streamlining CRM interactions and automating data entry. It simplifies Salesforce usage, improves data quality, and reduces administrative overhead for sales teams.

People.ai (now rebranded as Backstory) is an end-to-end revenue intelligence platform that automatically captures GTM activity data and uses AI to provide insights for sales, marketing, and customer success teams. Recently rebranded to Backstory, reflecting its focus on understanding the full revenue story.