Google Analytics is a platform that collects data from websites and apps to create reports providing insights into business performance. It is the go-to platform for millions of website and app owners seeking deeper understanding of their digital performance.

Google Analytics measures a website by creating an account, adding a small JavaScript measurement code to each page, and collecting pseudonymous information about user interactions. GA4 is the default Google Analytics installation and has replaced Universal Analytics (UA). The platform connects customer and campaign data across devices and platforms using Google AI to automatically find the insights that matter most. GA4 has natural integration with Google BigQuery - a feature previously only available with the enterprise GA 360. Google Analytics is built for an evolving ecosystem with privacy at its core.
Analytics Tools & Solutions for Your Business
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Predictive analytics for churn and upsell
Forwrd.ai was a company with no-code predictive analytics technology that was acquired and became Pendo Predict. Pendo Predict uses in-app behavioral insights and predictive analytics to detect churn and upsell signals.
AI-first Video Content Platform for Event Repurposing
Goldcast Content Lab is a toolset for repurposing event recordings into short clips, blogs, and other content formats to extend event ROI. Integrated into the Goldcast platform for all customers.
Revenue AI OS for forecasting and sales engagement
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Gong Forecast and Engage are AI-powered applications within the Gong Revenue AI OS. Forecast provides AI-driven pipeline intelligence and revenue prediction using 300+ signals, while Engage helps teams prioritize and personalize outreach through automated cadences.