Google Analytics
Google Analytics is a platform that collects data from websites and apps to create reports providing insights into business performance. It is the go-to platform for millions of website and app owners seeking deeper understanding of their digital performance.
What is Google Analytics?
Google Analytics measures a website by creating an account, adding a small JavaScript measurement code to each page, and collecting pseudonymous information about user interactions. GA4 is the default Google Analytics installation and has replaced Universal Analytics (UA). The platform connects customer and campaign data across devices and platforms using Google AI to automatically find the insights that matter most. GA4 has natural integration with Google BigQuery - a feature previously only available with the enterprise GA 360. Google Analytics is built for an evolving ecosystem with privacy at its core.
Pricing
Starting Price
Free with premium version available
Free with premium version available
Categories:
Google Analytics
Analytics Tools & Solutions for Your Business
Starting Price
Free with premium version availableFunding
Public (GOOGL)Used By Count
Millions
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