Google Analytics 4

Google Analytics 4 is completely free to use with no cost to sign up or access core features. GA4 lets you monitor site traffic in real-time, see visitor actions, track custom events like email sign-ups or purchases, and customize reports. The platform offers Key Events feature to monitor conversion rates, and customizable reporting to tailor data presentation. For large enterprises, Google Analytics 360 offers advanced attribution modeling and higher custom dimension limits with custom pricing starting around $50,000/year based on event data volume.