Ruler Analytics is a visitor-level first-party tracking and multi-touch attribution platform that provides closed-loop revenue attribution via CRM integrations. It tracks marketing touchpoints and attributes revenue to specific marketing activities.

Ruler Analytics provides visitor-level first-party tracking with 60+ marketing variables including form, call, and live chat tracking. The platform offers multi-touch attribution models including first, last, linear, time-decay, U-shaped, W-shaped, and full path attribution. It integrates with 500+ services via Zapier including CRM and email platforms for closed-loop revenue tracking.
Multi-touch attribution and closed-loop revenue attribution
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Unified business intelligence platform with AI-powered data exploration
Founded
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Looker is Google Cloud's platform for business intelligence, data applications, and embedded analytics. It was acquired by Google in 2019 and provides comprehensive tools to explore, analyze, and visualize data with governance and a single source of truth.
Free browser-based data visualization and dashboard tool
Founded
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Looker Studio is Google's free browser-based dashboard and visualization tool that connects to Google Analytics and other data sources to create interactive, customizable dashboards and reports without installation or infrastructure management.
Composable, Google Cloud-native customer data platform
Founded
Lytics was a composable, Google Cloud-native customer data platform (CDP) specializing in behavioral scoring, content affinity modeling, and web personalization. As of January 2025, Lytics was acquired by Contentstack and integrated into their digital experience platform.