Bizible, now rebranded as Adobe Marketo Measure, is Adobe's B2B marketing attribution platform that tracks ROI of marketing channels and shows how they influence conversions along the customer journey. It provides multi-touch attribution and revenue planning.

Adobe Marketo Measure (formerly Bizible) is the world's most popular B2B marketing attribution solution, automating measurement so marketers can make insight-driven decisions that maximize pipeline and revenue. It tracks and reports on channel performance, providing visibility into which channels drive customer engagement. Features include W-shaped attribution model, multi-channel tracking, revenue planning, and integration with Marketo and Salesforce.
Adobe's B2B marketing attribution solution
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Multi-touch revenue attribution and customer journey analytics
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HubSpot Attribution is an enterprise feature providing multi-touch revenue attribution and customer journey analytics to assign credit to every marketing touchpoint influencing a sale.
#1 data-driven AI ad-tracking solution
Hyros is a cutting-edge analytics platform designed to help businesses maximize their marketing ROI through advanced tracking and attribution solutions. It simplifies collecting true sales data for profitable decisions.
Product analytics platform for measuring user engagement
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Mixpanel is a product analytics platform that tracks user behavior at the event level, helping teams measure engagement, optimize digital experiences, and make data-driven decisions through funnels, cohorts, and experiments.