Bizible, now rebranded as Adobe Marketo Measure, is Adobe's B2B marketing attribution platform that tracks ROI of marketing channels and shows how they influence conversions along the customer journey. It provides multi-touch attribution and revenue planning.

Adobe Marketo Measure (formerly Bizible) is the world's most popular B2B marketing attribution solution, automating measurement so marketers can make insight-driven decisions that maximize pipeline and revenue. It tracks and reports on channel performance, providing visibility into which channels drive customer engagement. Features include W-shaped attribution model, multi-channel tracking, revenue planning, and integration with Marketo and Salesforce.
Adobe's B2B marketing attribution solution
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