Product Analytics & PLG Tools

KISSmetrics is a behavioral analytics tool built for SaaS companies, especially those running product-led growth (PLG). It provides person-level analytics to track individual user journeys, identify actions that predict conversion, and measure time-to-value at a granular level.

Kinetic (kinetic.auto) is a collision repair automation platform offering AI-powered vehicle damage assessment and repair estimates for the electric and autonomous vehicle era, backed by $21M Series B funding.

June is a product analytics platform purpose-built for B2B SaaS teams, providing account-level insights and automatic metrics generation without complex setup. The company joined Amplitude to expand its mission of helping companies build better products.

Hex is an AI-powered analytics platform combining agentic notebooks, conversational self-serve, and Context Studio for governed AI-driven data analysis. It enables data teams and business users to explore, analyze, and share insights from a unified workspace.

Heap is a digital insights platform providing automatic event capture and analysis across websites and mobile apps. It reveals user behavior patterns through retroactive analysis without manual tagging, acquired by Contentsquare in 2023.

Userbrain is a user testing platform that connects product teams with qualified testers for feedback and usability testing. It offers both subscription and pay-as-you-go options.

Great Question is a qualitative research platform that centralizes customer research across surveys, interviews, and studies. It enables teams to manage research panels and extract actionable insights.

Hotjar Engage is a user research platform that automates moderated user interviews for qualitative research. It includes participant recruitment, scheduling, and native conferencing capabilities.

Lookback is a user testing platform that enables teams to conduct remote usability testing, qualitative interviews, and research studies. It captures screen, face, and voice of research participants.

Maze is a comprehensive user testing platform that enables teams to conduct prototype testing, user interviews, and research surveys. It combines testing capabilities with participant recruitment.

Dovetail is a research intelligence platform that helps teams organize, analyze, and leverage qualitative research data. It provides tools for video analysis, collaboration, and insight synthesis.

Bucket is a feature management and analytics platform that helps teams launch and optimize features. Hypertune is a type-safe, Git-based feature flags and experimentation platform with real-time analytics.

ConfigCat is a feature flag management platform with transparent, usage-based pricing. It enables teams to manage feature releases, run experiments, and control feature rollouts with simple configuration management.

Unleash is an open-source feature flag solution that enables development teams to manage feature releases, conduct experiments, and control feature rollouts with granular targeting and environments.

Flagsmith is a feature flag management platform that helps development teams control feature releases, conduct A/B tests, and manage experiments. It offers both cloud-hosted and self-hosted options.

PostHog Experiments is the experimentation and A/B testing component of PostHog Cloud, enabling teams to run controlled experiments and measure feature impact.

Userpilot is a product growth platform combining user onboarding, feature adoption, and product engagement with deep analytics. It provides funnel analytics, user segmentation, and cross-platform tracking.

Aptabase is an open-source analytics platform designed as a Firebase/Google Analytics alternative for mobile and desktop apps. It prioritizes data privacy by collecting minimal data without unique identifiers.

Plausible is a lightweight, privacy-first web analytics platform and open-source alternative to Google Analytics. It operates without cookies, personal data collection, or cross-site tracking.

Mixpanel is a digital analytics platform tracking user interactions with web and mobile applications. It offers a dedicated startup program providing free access for the first year to eligible startups.

PostHog Cloud is a product analytics platform offering event tracking, session replay, feature flags, and experiments. It combines multiple product development tools in a single platform with flexible usage-based pricing.

Mode is a business intelligence (BI) tool that allows teams to analyze and visualize data collaboratively. The platform supports seamless report sharing and white-label embeds for delivering analytics to customers.

UXCam is a product analytics platform with integrated AI analyst (Tara) for mobile apps and websites. The platform provides session replay, heatmaps, user journey analytics, and AI-powered insights for product teams.

Countly is a fully open source, extensible analytics platform designed to give organizations complete ownership and visibility over their product data. It provides real-time behavioral insights for web, mobile, and desktop applications with privacy-first approach.

Glassbox provides digital customer experience analytics for web and mobile apps. The platform helps enterprises optimize customer experiences, boost conversions, and maintain security and compliance through session replay and behavioral analytics.

Quantum Metric is a real-time digital analytics platform that helps enterprises understand why customer behavior changes. The platform provides complete digital experience data across web and mobile with AI-assisted insights.

Sprig is a unified research platform built for UX teams who need fast, relevant user insights. Powered by AI, Sprig helps you do more research in less time by capturing and analyzing real-time feedback and behavioral data at scale.

Eppo is a composable next-generation feature flagging and experimentation platform integrating tightly with existing tech stacks for warehouse-native experimentation with statistical rigor.

GrowthBook is the open source leader in feature flagging and experimentation, providing any company with customized feature flagging and A/B testing systems without vendor lock-in.

Kameleoon is a versatile optimization, experimentation, and personalization platform enabling businesses to build, test, and roll out impactful experiments in one place with AI assistance.

AB Tasty is a complete tool for website and conversion rate optimization, blending advanced testing with experience building to optimize digital experiences for engagement and conversions.

VWO (Visual Website Optimizer) is a comprehensive CRO platform enabling A/B testing, multivariate testing, split URL testing, heatmaps, session recordings, surveys, and personalization for conversion rate optimization.

Optimizely Web Experimentation is a platform enabling A/B testing, multivariate testing, and advanced experimentation on websites, letting businesses optimize digital experiences for conversions.