Optimizely

Optimizely Web Experimentation allows experimentation on any channel or device with internet connection. The platform enables A/B testing, multivariate testing, and advanced experimentation to understand what resonates best with audiences. Conversion tracking counts unique visitors with each user triggering a conversion counted once. Optimizely automatically shifts traffic to top-performing variations to maximize conversions dynamically. Users can define custom metrics from conversions to complex calculations. The platform integrates with 30+ Technology Partners including analytics solutions, data management platforms, CMSs, ecommerce platforms, conversion tracking solutions, and more. Feature Experimentation extends experimentation capabilities beyond web into mobile and server-side applications.