Plausible is a lightweight, privacy-first web analytics platform and open-source alternative to Google Analytics. It operates without cookies, personal data collection, or cross-site tracking.

Plausible is open-source web analytics built with Elixir/Phoenix, designed to understand website traffic while respecting user privacy. It doesn't track individual users or collect personal data, uses no cookies or persistent identifiers, and enables no cross-site or cross-device tracking. All visitor data is processed on European servers and never leaves the EU. Plausible is GDPR, PECR, and CCPA compliant by default because it doesn't collect personal data. It's cookieless by design and doesn't require analytics consent banners under GDPR. The platform tracks overall trends in aggregate only and never sells user data.
Open-source product analytics with session replay and feature flags
Starting Price
PostHog Cloud is a product analytics platform offering event tracking, session replay, feature flags, and experiments. It combines multiple product development tools in a single platform with flexible usage-based pricing.
A/B testing and conversion optimization platform
Founded
G2 Rating
Starting Price
VWO (Visual Website Optimizer) is a comprehensive CRO platform enabling A/B testing, multivariate testing, split URL testing, heatmaps, session recordings, surveys, and personalization for conversion rate optimization.
AI analytics platform for collaborative data work
Funding
Hex is an AI-powered analytics platform combining agentic notebooks, conversational self-serve, and Context Studio for governed AI-driven data analysis. It enables data teams and business users to explore, analyze, and share insights from a unified workspace.