Mixpanel Startup

Founded in 2009 and based in San Francisco, Mixpanel provides product analytics with event tracking, user segmentation, retention analysis, and funnel analysis. The platform is popular with startups for self-serve analytics, strong cohort and retention reporting, and B2B account analytics. Mixpanel's Startup Program offers the first year free on the Startup Plan, including access to advanced reports like Signal and Experiments, add-on packages like Data Pipelines, Group Analytics, Warehouse Connectors, and Session Replays. After the first year, startups transition to paid plans. The platform is known for actionable insights and data-driven decision-making.