Ribbon / User Interviews

Ribbon is a user interviewing platform that helps teams recruit, schedule and interview real users directly from their own product, all with a simple code snippet. The platform enables you to recruit participants directly from your website and start user interviews instantly. Users can choose when to recruit a research participant by triggering the user recruitment pop-up when a user lands on a page or completes an action like clicking a button or submitting a form. With the ability to recruit participants, schedule interviews, and host moderated user interviews, Ribbon helps teams get insights needed to create more human-friendly experiences. The startup was founded by Axel Thomson, a former product manager, to make it easy for product teams to recruit and interview users, and to continuously test and validate their hypotheses.