Hotjar is a user experience analytics platform that includes heatmaps, session recordings, and survey capabilities for understanding user behavior and collecting feedback. In July 2025, Hotjar merged into Contentsquare.

Hotjar provides heatmaps that visualize user attention patterns, session recordings that capture interactions, and tools for collecting user feedback. Surveys can be shown at chosen moments and tied to context. User research teams use surveys and feedback widgets to collect qualitative insights. The heatmaps let users instantly see where users click, scroll, and linger on pages. In July 2025, Hotjar merged into Contentsquare, and existing customers are migrating to Contentsquare's plan structure through 2026.
Website heatmaps, session recordings, and surveys
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