GWI (GlobalWebIndex)

GWI (formerly GlobalWebIndex) is an audience research company founded by Tom Smith in 2009. It is a global consumer research platform that helps brands, agencies, and teams make evidence-based decisions through instant audience insights. With 15+ years of data from 3 billion consumers across 50+ markets, their intuitive platform features AI-powered GWI Spark for natural language queries, custom surveys, and comprehensive audience analysis tools. Its database includes 250K+ profiling points and nearly 1.4 million annual consumer interviews across 50+ markets. GWI is used for audience profiling, media planning, campaign strategy, market research, brand tracking, and consumer trend analysis. Users can explore everything from interests and attitudes to buying habits - and dive into a world of insights covering 50+ markets. In 2025 and 2026, GWI moved further into AI-assisted research with Agent Spark, GWI Canvas, a free self-service tier, and Model Context Protocol integrations that let LLMs query GWI data inside tools such as Claude, ChatGPT, and Microsoft Copilot. GWI's client roster includes Google, Microsoft, Spotify, Twitter, LinkedIn, Snap Inc., EA, BBC Studios, Sony Pictures Television, Red Bull, WPP, and Omnicom.