Zappi

Zappi seamlessly integrates innovation, advertising, and brand insights into one powerful consumer insights platform. A consumer insights platform is a tech tool that helps you collect, analyze and act on customer feedback faster than you thought possible. With Zappi, you can test ideas and content early and often, create a learning loop across your insights, craft automated AI-generated reports and gain deep insights into your audience with real-time analytics and flexible benchmarks. Zappi uses an agile online platform to run and store all of your consumer insights research — getting results in an average of 12 hours. The biggest tools in consumer research are AI-based tools that combine qualitative and quantitative research capabilities, and Zappi offers best-in-class tools to test, learn and win - predictive of in-market success and proven to deliver a 4-7% increase in new product revenue. In Forrester's Total Economic Impact™ study of Zappi's customer insights platform, organizations experienced 4-7% more revenue from new products, and significant staff time savings through faster, self-service testing.