Amazon Live

Amazon Live is a real-time video shopping experience on Amazon that combines immersive storytelling, social interactivity, and seamless shopping. The platform enables brands to create shoppable livestreams and videos hosted by creators and influencers, leveraging the Amazon platform for product discovery and consideration. Customers can shop Amazon Live content seamlessly through a dynamic shopping carousel without leaving their viewing experience on Amazon.com or the Amazon app. All livestreams are accessible at Amazon.com/Live and in the Amazon mobile app under Amazon Live. Performance data shows audiences exposed to Amazon Live campaigns combined with at least one other ad product observed a 17x higher purchase rate compared to those not exposed.